A lubricant and lubricon distribution company with various brands for B2B industrial needs, established for 30 years and serving the national market from Cikarang, Jakarta.
- Industry Retail
- Company Size National
- Location Cikarang, Jakarta
- Total Users 22
- Join Year 2019
It is undeniable that technological advances are increasingly making it easier to carry out daily business activities. Now many businesses have switched from manual methods to digital systems to make operations more effective. As has been done by PT Borobudur Agung Perkasa, which has been established for 30 years — it also follows current technological developments to survive and develop in an era of increasingly fierce business competition.
PT Borobudur Agung Perkasa (BAP), which is engaged in the distribution of lubricants with various brands for industrial or B2B needs, had experienced problems in monitoring the sales team's reports. As the spearhead of the company, sales team reports should be monitored in real-time to make it easier to follow up on the sales process and make the right decisions in a short time.
Winda Agus Susanto, Product Sales Manager of PT Borobudur Agung Perkasa, said that PT BAP initially used the manual method — Microsoft Excel — to record data. However, this method made it difficult for PT BAP to compile all sales team reports. To overcome these obstacles, PT BAP took strategic and innovative steps to move from manual methods to the modern technology system from Barantum.
Challenges Before Using Barantum:
Manual Reporting and Lack of Real-Time Visibility
This challenge pushed PT BAP to look for a more modern and integrated solution. As a company that had been operating for 30 years, PT BAP needed a system that could centralize all sales data and provide real-time visibility across the entire team.
Changes After Using Barantum:
Real-Time Reports and a Clearer Sales Pipeline
Changing a habit to a new habit certainly requires a process. The consistency and unyielding attitude of PT BAP's management — guiding their staff, especially the sales team — produced good results. Now PT BAP can monitor operations in real-time with always up-to-date reports.
According to Winda, Barantum's features are very good, complete, and user-friendly — easy to use by the entire team. Moreover, the Barantum system is flexible so it can be adjusted to specific business needs without complex customization.
Since using Barantum CRM Sales, PT BAP's management can see reports from the sales team at the same time the sales team enters data into the system. Data that can be viewed in real-time makes agent performance more effective and efficient.
Operations Increased Up to 25%
After using Barantum, Winda revealed that there was an increase in business operations of approximately 25% from the previous year. The centralized, real-time data made it significantly easier to generate, process, and monitor performance across the entire sales division.
A CRM System Solution for Distribution Businesses
Overall, Winda feels that as a company engaged in the distribution sector, the Barantum system is very helpful for monitoring sales. The transition from manual methods to a modern CRM system has proven to bring significant, measurable improvements.
If you experience similar problems in monitoring team reports, try using Barantum CRM Sales.
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