Retail

90% Faster Performance, Hi Steel Team Satisfied with Using Barantum

Nanda Dwi Asrianti Digital Marketing, Hi Steel

Hi Steel is a distributor of steel and lightweight steel with branches in Greater Jakarta, Cirebon, Surabaya, and surrounding areas, prioritizing credible and professional customer communication.

Industry Retail
Company Size National
Location Jakarta
Total Users 3
Join Year 2024

With an integrated system and real-time analytics features, Barantum makes it easier to monitor, follow up, and manage Hi Steel’s team. The result? Performance became up to 80% more efficient.

In the world of building materials distribution, such as steel and lightweight steel, customer trust is a crucial foundation for building long-term relationships.

For Hi Steel, a distribution company with branches in Greater Jakarta, Cirebon, Surabaya, and surrounding areas, maintaining credibility in communication is one of the main focuses—especially in today’s digital era.

To address this challenge, Hi Steel took a strategic step by adopting an omnichannel system from Barantum, one of whose key benefits is facilitating the WhatsApp verification process to obtain the verified blue tick.

This move has proven to be a turning point in significantly improving their customer service.

Challenges Before Using Barantum

Before discovering and implementing Barantum, Hi Steel faced challenges in building customer trust through WhatsApp communication.

Although the platform was already actively used, the absence of the verified green checkmark made some customers doubt the credibility of their business account.

Hi Steel realized that to build a strong brand and maintain professional communication, they needed more than just a regular WhatsApp number.

They required a verified, integrated system with real-time monitoring and team management capabilities.

"Previously, we didn’t have the green checkmark to reassure our customers. So, we chose Barantum as an alternative to help our WhatsApp account get the green badge (now referred to as the blue checkmark), making it more trustworthy for customers," said Nanda Dwi Asrianti, of Digital Marketing at Hi Steel. — Nanda Dwi Asrianti

Barantum System Offers a Complete Set of Tools

Hi Steel’s decision to partner with Barantum as their communication and customer service solution has proven to be the right move.

The process of applying for the blue checkmark, which previously felt complicated, became more structured through Barantum’s system, supported by features that streamline operations.

Nanda shared how Barantum not only simplified the verification process but also provided added value through its comprehensive tools:

“During our use of Barantum, we went through several steps to get our WhatsApp account verified with the blue checkmark. The Barantum app was very helpful in this process, and it comes with a wide range of tools. You could say it helped us 80%,” said Nanda. — Nanda Dwi Asrianti

In addition, Barantum’s system includes extra features such as WhatsApp blast, multi-admin access, auto-assign, CSAT (Customer Satisfaction Score), and real-time reporting.

All these elements help make customer communication more organized and professional.

Easily Monitor Daily Chat Performance with WhatsApp Analytics

One of the features most appreciated by the Hi Steel team is the chat analytics feature. This tool helps the team track the number of incoming conversations each day, making it easier to evaluate team performance and respond to customers more quickly.

“There are certain tools that aren’t available in other WhatsApp platforms, like analytics. So, we can see how many chats come in each day. That really helps with monitoring,” said Nanda. — Nanda Dwi Asrianti

With measurable data at their fingertips, Hi Steel can develop more effective follow-up strategies and gain clearer insights into customer communication patterns.

Hi Steel’s Team Efficiency Increases Significantly by Up to 90%

Efficiency is one of the most tangible benefits that the Hi Steel team has experienced since implementing Barantum.

Follow-up processes that previously took considerable time can now be completed with just a single click. This has been a major breakthrough for their Digital Marketing team in responding to customers quickly and accurately.

“It really helps the team—about 90%—because it saves a lot of time. When we follow up with customers, it only takes one click,” said Nanda. — Nanda Dwi Asrianti

Not only is it efficient, but according to Nanda, the tools provided by Barantum are also highly comprehensive and aligned with Hi Steel’s initial expectations when choosing the service.

“For Hi Steel, it matches what we initially expected, because Barantum’s tools are very complete,” Nanda added. — Nanda Dwi Asrianti

Fast & Responsive Barantum Support Service Ensures a Smooth Experience

Hi Steel also expressed appreciation for Barantum’s fast and responsive support service. During the early stages of implementation, they encountered a technical issue with their WhatsApp number.

However, the Barantum support team responded immediately and resolved the issue without disrupting operations.

“When we first started using Barantum, we did have a problem with the number, but it wasn’t a big issue because the service was very fast and responsive,” said Nanda. — Nanda Dwi Asrianti

This reflects that Barantum excels not only in terms of technology, but also in customer service.

With the positive experience they've had, Hi Steel has no hesitation in recommending Barantum to other businesses looking to boost their communication credibility and efficiency.

“For those of you who haven’t used an omnichannel system yet, you should try Barantum—both the tools and the support team are incredibly helpful,” Nanda concluded. — Nanda Dwi Asrianti

Want to Enhance Your Business Communication Professionalism Like Hi Steel?

For Hi Steel, Barantum has not only provided technical support but also made a direct impact on team efficiency—saving over 90% of the time in customer follow-up processes.

So, if your business is ready to level up its service and communication, Barantum is the right and trusted solution.

Now it’s your team’s turn to start using #PakaiBarantum and experience the difference.